It’s that time of year again, and whilst I’m no graphic designer, I love having a go at mocking up some realistic-ish liveries for the year ahead. I take as much from the latest news and announcements in terms of sponsorships and try to stick to a team’s ethos as much as possible, with some artistic liberties here or there.
Starting off with Alfa Romeo this year, and something a little more adventurous than last season. I had toyed at using as much of the lovely red as possible, but it ended up looking way too much like Ferrari, so went with a split design, keeping the Sauber spirit with the navy blue on white. It’s one long swoosh from nose to tail, changing abruptly between white and blue depending on the background. The car is quite sponsor heavy in the end, but based on last season’s design, it will probably continue that way.
We’ll be introduced to the second generation of the “Red Bull B Team” in 2020, and the second Alpha (kinda) at the same time. Alfa Tauri, Red Bull’s fashion brand, will be taking over the car, and many are predicting a black and white car based on their branding, which I ran with. It’s a colour combo that’s been pulled off well in the past, especially when black is the main colour. I’ve used simple sections of black and white, accompanied by some more complex small parts of colour, with the diagonal lines breaking up the smooth flow. The graphic logo takes over the traditional big bull on the engine cover, although it’s soul remains, faintly behind the text logo.
My inspiration ran a little dry when it came to Ferrari this year, but I’m optimistic for the real thing, seeing as their last couple of liveries have been increasingly modern and experimental. They’ve ditched most of the white in their livery, so I’m continuing with a dark theme, white limited to sponsors only. The wings are black, along with a large strip starting from the exhaust to just in front of the cockpit. As with the Alfa Tauri livery, I’ve added some thin lines which mimic the Mission Winnow logo and help add some complexity to the otherwise simple livery. I for one hope they ditch the matte paint in favour of gloss this year.
I was disappointed when Haas’ calamitous relationship with Rich Energy ended, without really turning the great colours and (stolen) logo into an awesome design. It looks as thought we’re headed back to traditional Haas colours, but hopefully with a little more jazz than we’ve seen in the past. I’ve gone for a very simplified camouflage paint to the car in different shades of black and grey, with a long, sharp light grey/bright red accent line through the middle. The Haas logo also has a small red outline/shadow, to help it pop further from the dark background. I think it’s keeps things interesting in a subtle way, and not too outside the box for the team to realistically run.
If any livery was going to be way off, it would be this one. McLaren are thankfully going to keep the papaya, but to what extent, nobody knows. My thinking is they’ve created a very strong brand image with the blue triangular pattern, so expanding on this would make sense. I’ve removed the black sections and made it just papaya and blue, but with new sponsors hopping aboard left and right, there’s no saying what colour will feature alongside papaya in 2020.
I must have been a fan of the logo pattern on the car last year, cause I’ve used it in hope that Mercedes will run with it again in 2020. It works really well on a dark background, fading into silver. I’ve kept it subtle with the turquoise as Mercedes always have, the thin line bouncing above and below the black section along the bottom of the car. Other turquoise flashes also appear on the car in a similar fashion.
Everyone was happy to hear that Racing Point will be renamed Aston Martin in 2021, but what will the car look like in 2020? Not sure the level of investment they’ll put into the team this year; maybe it will just be a logo on the side, just like last year’s Red Bull, or perhaps they’ll wait it out entirely til 2021. I’ve banked on them putting in some coin straight away, and dictating the livery from next year, with the twist of BWT also keeping some pink on the car. I’ve also gone against reality to an extent using majority British racing green as opposed the neon green from their sports car liveries, which is only used sparingly as a highlight. So do dark green and pink go together? Decide for yourselves. I’m biased but I kinda dig it in a very weird way.
So what do you do to a livery that already works very well, for a team with strict branding, that doesn’t change it’s liveries very often? It’s very restrictive. What I’ve tried here is a neon-ish theme, with outlines only for the areas of the car normally filled with colour, apart from the text and graphic logos. It’s not much of an evolution on last season’s livery, but enough to keep it interesting year on year. As good as it has been for the last few years, it risks getting stale without some form of evolution.
For Renault, it’s more of a refinement than a major change. I love the effect the current car has in being majority black from the side and yellow from the front, so I’ve kept this theme in my design (although you can’t really tell given the angle. I’ve kept each yellow section solid, rather than having pinstripes, and have kept the colour as vibrant as possible. I’ve added some extra yellow to the airbox area, as well as the halo, which more teams should start exploit with their designs as opposed to attempting to hide, now that everyone is used to its appearance. A little unrealistically, I’ve kept it entirely two tone, including sponsor logos. A man can dream – it’s a visual effect not seen often enough due to strict branding guidelines.
Finally, a team down in the dumps, without any real hope until the regulation changes in 2021. Traditionally, Williams will keep a livery design for 5 or so years (sponsorship permitting) without much variation at all, so given Rokit is still around, I don’t see much change afoot. That said, with a couple of new sponsors in thanks to Latifi, I do predict a couple of amendments. I’ve assumed Lavazza will appear on the sidepod, so I’ve had blue fade into Lavazza’s darker blue, to act as a background to their logo. What bothered me about the livery last year was that the blue looked like it was sprayed on top of everything at the very end, and how it looked a little careless on the nose. I’ve made sure the blue fits in better with the sponsors, and have broken up the gradient with a sharp transition to white from the side to the top of the nose and cockpit section. It’s a little bare, but not too obviously so.
Looking forward to an exciting year of racing ahead, and hopefully some pretty liveries to go with it.